Work

Selected case studies from 13+ years of senior product design.

Across AI platforms, government, and financial services. A short list, on purpose — quality over quantity.

Replacing filter-based apartment search with a conversation

I replaced a 20-filter apartment search with a guided conversation — grounded in behavioral science and AI trust research — so renters could move from vague intent to confident shortlist.

MarkerrDesign for AI · Behavioral UX Research · UI Design · Conversational Patterns

Cutting Brazil's federal audit cycle from 5.5 years to 2

Reduced federal audit cycle time from 5.5 years to about 2 years and cut data-quality returns by 90%.

Federal Court of Accounts (TCU)Product design · Workshop facilitation · Interaction design · Information architecture

Ditching Spreadsheets and Empowering Financial Plans

Cut manual advisor work by 40% and support calls by 30%, while reducing onboarding time from two weeks to one.

WalkrWorkshop facilitation · Interaction design · UI design

Two platforms, one product: B2B pensions for HR and brokers

Launched two tailored B2B pension experiences in three months, guided by 100+ research insights.

Vinci Retirement ServicesUser research · Workshop facilitation · Interaction design · UI design

Helping Apple's fans get the latest and greatest

Designed a mobile platform for Apple Stores that let customers buy devices through Santander flexible financial plans, scanned via QR code at point of desire.

SantanderInteraction Design · UI Design · User Research